Leading complex international businesses through change and growth

I specialise in leading challenged businesses through critical transitions including post acquisition integration, digital transformation and operational turnaround, establishing a growth platform to allow them to achieve their potential.

With over 30 years of leadership experience in the Netherlands, Eastern Europe and South East Asia, in roles including Chief Marketing Officer, Managing Director and Group Operations Director, I’ve led a variety of healthcare, insurance and telecoms businesses through critical growth and transformation challenges.

I now support business leaders and their teams to navigate these critical transitions, implementing the right operating model, deploying automation as appropriate and ensuring that AI investments have the right focus and guardrails to deliver the expected outcomes.

Selected achievements:

  • Restored $180m business to profitability

  • Delivered $35m transformation benefits over 4 years

  • Successfully integrated $400m revenue businesses

  • Built and scaled operations across APAC, Europe and emerging markets

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Bupa company logo with EKG symbol, denoting healthcare
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ABOUT

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My Journey

My experience includes 9 years of leading client transformation projects with Accenture, 10 years of marketing leadership roles at Vodafone and 10 years as Marketing Director, regional General Manager and then Managing Director at Bupa. This has given me a fantastic business education and the chance to live and work in Japan, the Netherlands, Eastern Europe and Hong Kong.

Leadership Philosophy

Behind my CV is a resilient, authentic and curious individual who brings the best out in people. My primary motivation is to leave organisations and the people I work with stronger, more resilient and better positioned for future success.

SERVICES

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    • Crisis leadership and turnaround management

    • Post-acquisition integration and business consolidation

    • International market expansion and regulatory compliance

    • P&L accountability up to $500M+ with multi-functional teams

  • Digital transformation and automation programs

    • Process optimisation and operational excellence

    • Data analytics and AI implementation

    • Change management across complex organizations

Interim Executive

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  • Merged two $400M businesses, implementing shared services, common cyber security defences and an integrated management team. Built $100M additional revenue through additional services and new distribution partnerships.

  • Transformed Hong Kong’s leading corporate health insurer into a lean and high performing business, using digital technology to drive growth and deliver market leading customer experience. Delivered 15% operational efficiency gain, $10m annual cost reduction, 10% increase in revenue, 100+ increased controls and 5 million transformed customer interactions annually through sales and claims automation.

  • Restored $180M regional business to profitability via a product migration strategy, launch of a direct sales channel, new sales controls and retention incentives.

Case Studies

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  • I also work with companies on a consulting basis on commercial, marketing and transformation projects.

  • I work with successful leaders to foster positive, lasting changes in behaviour as recognised and acknowledged by others.

  • By embedding regular 'feed forward' from key stakeholders I recruit the leader’s manager, peers and direct reports to continuously guide them on how they can become more effective at what they do.

Other Services

TESTIMONIALS

  • A man with short brown hair, light beard, and blue eyes taking a selfie at night. In the background, illuminated display boards with botanical illustrations are visible.

    “Angus came in as an external consultant into a set of difficult and inter-related web and mobile projects.

    Several consultants had already been and gone having failed to get a grip of the political and technical issues at stake. Angus quickly became liked and respected by all sides and through his intelligence, patience and persuasion was able to bring much needed clarity to both senior management and those involved to get the projects back on track.”

    Damien Eames
    Head of Strategy, SBS Australia

  • A man with short brown hair and a slight smile, wearing a light blue button-up shirt, against a white background.

    “Angus was a great colleague when we were at Bupa, and someone whose opinions and guidance i came to hugely value. He’s insightful, practical, calm and very generous with his time. All of that makes him a great operator, who knows how to get things done in complex systems and situations.”

    Dan Caines
    Director of Group Strategy and Healthcare Transformation, Bupa

  • A woman with curly red hair and blue eyes, smiling, wearing a black top, with a blurred outdoor background.

    “Angus is a visionary leader, driving change through people empowerment and down to earth strategic thinking. Working with him as my manager was both a pleasure and a great opportunity. He is a highly knowledgeable professional, with outstanding depth of thinking and clear business acumen, seasoned with the passion of transforming good into great.”

    Laura Barbu
    Founder, LegacyLab Romania

  • Close-up of a smiling man wearing glasses, a suit, a checkered shirt, and a red tie, with a blurred green outdoor background.

    “I worked with Angus over a number of years and found him to be a pragmatic, organised and reliable leader and manager, able to be both strategic and operational, often full of ideas based on his varied and relevant experience. Popular to work with, and with both UK and international experience, Angus is a well rounded business executive.”

    David Fletcher
    Chief Risk Officer, Bupa

  • A smiling man with short brown hair wearing a black shirt outdoors near water.

    “Angus is a manager who is knowledgeable on a broad spectrum of domains: marketing, pricing, customer experience, channel management, programme management and technology. Thanks to his knowledge, but certainly because of his outstanding communication skills, he is capable of creating engagement across all levels of the organisation. He is crystal clear on what he expects and makes sure that the people he works with adopt the same high standards he has.”

    Martin Stam
    CRM Programme Manager, Arrive, The Netherlands

  • A smiling man with glasses, a beard, and short hair, dressed in a suit and pink shirt, standing in a modern office with colorful sticky notes on the wall behind him.

    “Angus and I worked on a number of international projects in different leadership roles at Bupa. Angus is a multi-faceted and adaptable commercial leader who brings clarity and direction in complex situations.

    Intellectually very strong, there is a genuine sense of purpose in his leadership approach. I always learned something from talking to Angus and enjoyed working with himself greatly.”

    Rupert Gowrly
    Group Head of External Affairs, Howden

Book a confidential discussion now

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